All of the signs indicate that this brand won't be disappearing any time quickly. This is largely on account of the brand's unique philosophy of charity, social consciousness and environmentally friendly organization.
The Brand's Increasing Recognition
What is the explanation for the sudden growth in popularity of this jewelry - and why is it probably to continue? It may have one thing to perform together with the exclusive strategy designer Carolyn Rafaelian has brought to the market. Rather than looking to design and style jewelry that beautifies by means of its own merit, she aims to make pieces that permit ladies (and males) to bring out their own natural beauty.
The popularity will not be just in the appearance of your jewelry, but additionally in the sensible aspects in the styles. Alex and Ani jewelry implements a new technologies named the "Expandable Concept" which tends to make bracelets and necklaces more simply adjustable, enabling you to customize your accessories even additional.
The truth that A&A pieces are beginning to turn into collector's products can be a testament to the truth that they're probably to become around for a long time. Alex and Ani's Heirloom Collection is often a series of limited edition productions for the avid jewelry lover who truly wants to stand out and personal an exclusive piece of wearable art.
The Perfect Gift
Of course, A&A jewelry just isn't just worth buying for yourself - these pieces are so exquisite, it would be silly not to make the most of them by giving a few as gifts for birthdays, Christmas or special occasions like engagements. Because each piece of jewelry is so special, you'll often come across a bangle or necklace while browsing that may not suit you personally, but would be perfect for someone you know.
Commitment to Eco-Friendly Enterprise
A&A is leading by example with an environmentally friendly business enterprise model. And it's not limited for the battle against climate change and pollution. A&A are currently promoting discounted bangles, the profits from which go entirely towards the relief effort for the Haiti earthquake disaster. This can be part from the "Charity by Design" variety, where a bangle is designed with a specific charity in mind and the proceeds go to that particular organization. A&A are proving that a business enterprise with a conscience can not only compete within the jewelry market, but also thrive, as much more people become conscious of global issues and start turning away from multinational companies who "just don't care."
Alex and Ani's commitment to a cleaner atmosphere ties in perfectly using the philosophy of style behind the brand. Carolyn Rafaelian has built her range around the idea that nature and simplicity is at the core of all real beauty. So, of course, it wouldn't make sense to produce products designed to beautify people if that production leaves the globe less beautiful.
Alex and Ani just isn't only an environmentally friendly brand by means of the use of recycled materials - the styles are also meant to evoke concepts of unity and social awareness. The peace symbol, for instance, features on one bracelet. The Charity by Design and style bracelet for the African Rainforest Conservatory features a pendant with a symbol from the Tree of Life. It's by way of symbolism and charity like this that the brand encourages its consumers to become far more conscious and proactive citizens from the globe.
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